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Original
Original, is a fictional brand launching in Europe. The brand focus on blending Swedish craftsmanship with Australian materials. The Original design team emphasises they are looking for a brand that captures the Australian motif as this is their unique selling point in their market strategy.
Inspired by the rich, luxurious greens reminiscent of emu eggshells, I paired these with a modern serif wordmark. This font adds an air of prestige while ensuring clarity at any size. I further developed the branding with a variety of alternative submarks, enhancing versatility across all brand touchpoints. The overal the final brand presented and approved exudes cohesion, clarity, and authentically captures Australian style without appropriating its diverse cultures.
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